Access Development’s Human Resources Director, I could buy my own tropical island with a cent for every time an employee inquired about our dental insurance provider.
We go through it in detail with all new employees. Then there’s open enrollment, which happens once a year. We send them home with paperwork describing our plans. Each employee completes their unique enrollment paperwork. Then they hide them away in the darkest recesses of their subconscious. Until they need it. After then, it’s full-on panic mode.
How to promote employee benefits?
Meanwhile, here at HR, it’s a constant focus of our attention. It’s our responsibility to take care of this.
Account managers know their consumers inside and out. In order to achieve this, they must build connections with their clients, learn about their requirements, and then promote the benefits of doing business with your firm.
Over at HR, it’s not all that different. But our “customers” are our staff. As a result, we are required to learn about their benefits, identify solutions, and then make those solutions widely available to all employees. That’s where all the good stuff occurs. If workers aren’t using and enjoying their benefits suite, we’re missing the purpose.
What Is The Purpose Of Communicating the Corporate benefits?
Benefits are a huge part of our budget. They are a big component of employee remuneration and a terrific chance to boost employee engagement. In our essay, “Why Usage Matters,” we go into further depth on this topic.) We want our employees to acknowledge that working with our firm makes their life easier, happier and better.
Consider what it would be like if your staff utilised all of the perks your business offers. How would that influence the way they feel about their job and effect their loyalty and performance as a result?
Why aren’t employees taking use of their benefits?
It’s difficult to identify employee benefits and perks that are universally applicable. Health insurance plans offered by most organisations often include a number of different options in response to the wide range of requirements among their workforce. So it shouldn’t come as a major surprise that employees won’t use all of their benefits to the same degree.
For example, some of our employees may not be interested in the Mass Transit Pass we provide. Others adore it. There’s no denying that, however. If an employee isn’t fully utilising a perk we give, it better not be because they didn’t know about it. As benefits professionals, that’s the last thing we want to hear. And, regrettably, this is a common occurrence. One survey indicated that 70 percent of firms struggle to help employees understand and value their benefits package.
So, how can we promote the benefits of our products?
How To Promote Employee Benefits and Perks
When it comes to advertising benefits and employee incentives, no one channel will accomplish the work on its own. Some benefits lend themselves easily to advertising opportunities that won’t make sense for others. what are you saying about In addition, not every employee has the same communication preferences. For instance, our internal wiki has some attentive followers. However, many staff have only been there a few times. If I stick to that as a means of communicating all of our benefits, I’ll finish up with one group of incredibly informed people and another who don’t have an idea what’s going on.